Back at the end of June, alternative rock trio Hollows released ‘The Floor’ and it’s a slick addition to a band’s arsenal of tracks that have gained admirers far and wide.
That’s right. Despite their youthful existence, the band formed in 2021 have received their flowers from BBC Radio 6’s Steve Lamacq and Radio X’s John Kennedy – as well as on BBC Introducing’s scene for a series of releases. Previous tracks like ‘UV Lights’ and ‘Blood’ have been greatly received on Spotify, whilst ‘Ghosts’ and ‘Chequered’ brought ample radio play. So, what of June’s latest offering?
Instantly, Hollows have created an urgency and the song takes on a dark shine – a shine akin to that of a brand new leather jacket. There’s an impeccable rhythm present and although reminiscent of indie groups that have come before – frontman Sean Davies’ striking vocal carries a distinctive quality.
There’s also a certain drama in his delivery, telling of the band’s distanced indifference to religion and the role it has played in their lives. It’s almost ironic – seeing as the vocal ascends through a well-oiled ensemble of thudding bass, tantalising notes of electronica, and visceral, surging guitar lines.
The group’s identity is formed from a number of familiar influences (as hinted at prior) and the band have been likened to greats like Kings of Leon, The Stereophonics and even The Strokes.
Having recently supported acts such as Peter Hook & The Light, Crawlers and False Heads, this track continues momentum – trying to push 2023 into breakthrough year territory. This has already, has been helped on hometown soil; as Hollows played a sold out Manchester show at The Deaf Institute on the 7th of July.
To end, how about some key quotes:
“I should have played them sooner, sounding epic!” – John Kennedy, Radio X.
“Surely this band are going to break through” – BBC Introducing.
“A gatecrashing pop song” – Steve Lamacq, BBC Radio 6.